• @SanctimoniousApe@lemmings.world
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    4613 days ago

    It’s barely afternoon on Saturday as I read this - I don’t get how they can decide it bombed already. Feels like someone’s trying to make it bomb.

    • @jordanlund@lemmy.world
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      1313 days ago

      Ticket sales pre-orders.

      If Friday’s pre-sales = x% final sales, and you know pre-sales for Sat/Sun, you can roughly predict the weekend.

      • @Clent@lemmy.dbzer0.com
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        512 days ago

        Yep. Literally decades of sales data is used to predict various aspects of a films revenue.

        Not just weekend sales but weekly drop off can be accurately predicted.

        They often know how a movie will be perceived well before it hits theaters and use that determine how much to spend on promoting it.

    • @psyspoop@lemm.ee
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      812 days ago

      They release these on Saturday or early Sunday pretty frequently, projected from presales, previews, and Friday #s. They can be a little off but they’re usually pretty close.