Apple's CEO Reportedly Pushing for More AI Features, Faster
gizmodo.com
Apple CEO John Ternus reportedly pressured software boss Craig Federighi to speed up AI development beyond simply improving Siri AI.

cross-posted from: https://lemmy.world/post/54171965

Apple CEO John Ternus pressured Apple senior VP of Software Engineering Craig Federighi to “accelerate the company’s road map and move quickly beyond merely making necessary improvements to Siri,” reports Bloomberg’s Mark Gurman in today’s Power On newsletter.

Citing anonymous sources, Gurman writes that Ternus is “frustrated by what he sees as a reluctance to embrace AI with the same urgency as competitors,” and pushed Federighi for changes in a meeting behind closed doors. Federighi, Gurman points out, has been considered an AI skeptic with concerns “about the technology’s privacy, security, societal and employment implications.”

  • oh_@lemmy.world
    45·
    23 hours ago

    I have enjoyed that Apple didn’t have AI shoved into everything. It’s why I stayed with Apple. Such disappointment to hear. (Like most everything else that’s happened since new dude took over.)

      • warm@kbin.earth
        15·
        22 hours ago

        When was their last idea? Everything they do, someone else already did.

        • assembly@lemmy.world
          10·
          20 hours ago

          They need to keep doing R&D moonshots behind the scenes in case they come up with something cool but right now folk want good battery life, security, reliability, and general piece of mind.

    • nocturne@piefed.socialEnglish
      4·
      22 hours ago

      On accident I updated my iPad to os27.2 instead of os26.2, I disabled Siri but there is still some ai stuff.

    • then_three_more@lemmy.world
      1·
      18 hours ago

      I’ve not owed an apple product since a 2005 macbook. Their not shoving AI into everything has had me considering buying an iPhone for my next upgrade.

  • hperrin@lemmy.caEnglish
    20·
    22 hours ago

    There are things that the user wants, and there are things that are good for the user. The two are rarely the same.

    This is neither.

  • billwashere@lemmy.worldEnglish
    13·
    22 hours ago

    I really enjoy playing with local AI but this constant need to shove it into everything is just getting annoying. It can be useful sometimes but it is often very unnecessary and gimmicky. I noticed the other day the app I use to control my lights had included a AI chat bot for controlling things. I played with it for about 2 minutes and I’ll never touch it again.

  • NovaVeles@lemmy.world
    9·
    22 hours ago

    “Butt him engineer! Him good for company!!!” - Nope, just another one like the others. Same people keep floating to the top.

  • Hayduke@lemmy.world
    10·
    23 hours ago

    Well, if the AI Siri is any indication of the quality of services they will provide with this idea, then I will jump back to Android. That new Siri is so painfully shit that I am surprised they didn’t announce the sacking of everyone involved. Total amateur hour. They went from bad to worse somehow, and someone in the chain greenlit it for deployment. Mind-boggling.

  • maegul (he/they)@lemmy.mlEnglish
    6·
    22 hours ago

    Federighi, Gurman points out, has been considered an AI skeptic with concerns “about the technology’s privacy, security, societal and employment implications.”

    Huh. I guess there’s something for all the Federighi fans! I wonder if he was ever a candidate and lost out because of his AI views.

    I wonder how realistic it is for a hard split to occur in apple, with people leaving to start another company. Could they even leverage what open source stuff Apple have?

  • Kool Mo Zi@mas.to
    6·
    23 hours ago

    @sundray The feature in most not looking forward to is literally: “hey siri, find any weak passwords I have and go ahead and change them for me and put them in Apple Passwords.” Can’t see how that could go wrong.