Because at the origin of the format, “choosy graphic designers choose .GIF”. Which is a direct reference to JIF, the brand of peanut butter, and their tagline.
The pronunciation of an acronym often has little to nothing to do with the words themselves they represent, and more to do with the acronym itself as though it were a word.
Because at the origin of the format, “choosy graphic designers choose .GIF”. Which is a direct reference to JIF, the brand of peanut butter, and their tagline.
The pronunciation of an acronym often has little to nothing to do with the words themselves they represent, and more to do with the acronym itself as though it were a word.
but there’s already .jif!!!
Reverse that.
.jif (jpeg interchange format) came out 5 years after .gif.
It was an homage to GIF.
Edited to add: Also no one ever really used it.
So they decided how it should be pronounced based on a cheap marketing ploy, even less reason to care how the creators said it.