Sick of scrolling through junk results, AI-generated ads and links to lookalike products? The author and activist behind the term ‘enshittification’ explains what’s gone wrong with the internet – and what we can do about it
…which makes it so baffling. They could buy a lot of goodwill if they just made the store more consumer-focused, even if they earned less from it in the process. But no, they have to just commit whole hog to just being the worst.
…which makes it so baffling. They could buy a lot of goodwill if they just made the store more consumer-focused, even if they earned less from it in the process. But no, they have to just commit whole hog to just being the worst.