After finally (and rather reluctantly) putting his Christmas tree up at the weekend, road.cc’s resident Grinch Ryan is back enjoying his own version of some proper festive fun: droning on about cycling on the Monday live blog
There’s a fascinating cognitive dissonance that happens with drivers. People will carelessly speed past their own child’s school oblivious to the fact that car accidents are a leading cause of death, yet worry about unlikely events like serial killers or terrorism.
If we paved the road in front of every elementary school with some very bumpy cobblestones and put the crosswalk on a speed table, that would slow people right down. “I don’t want to launch my vehicle into a power line” is somehow easier for Americans to understand than “I don’t want to run over my neighbor’s child”.
There’s a fascinating cognitive dissonance that happens with drivers. People will carelessly speed past their own child’s school oblivious to the fact that car accidents are a leading cause of death, yet worry about unlikely events like serial killers or terrorism.
If we paved the road in front of every elementary school with some very bumpy cobblestones and put the crosswalk on a speed table, that would slow people right down. “I don’t want to launch my vehicle into a power line” is somehow easier for Americans to understand than “I don’t want to run over my neighbor’s child”.