Color, Material, and Finish.

CMF by Nothing aims to produce accessibly priced devices, including a new smartwatch and earbuds coming later this year.

  • middlemuddle@beehaw.orgEnglish
    3·
    2 years ago

    So that they don’t dilute the brand recognition of Nothing. Same reason Toyota has both Toyota-branded and Lexus-branded cars.

    • Im28xwa@lemdro.idEnglish
      2·
      2 years ago

      Samsung, apple, OnePlus they didn’t make a sub brand for their cheaper line of devices, all under the same brand

      • xtapa@feddit.de
        3·
        2 years ago

        Surprisingly, different companies can follow different marketing strategies.