The current domain is basically invisible to search engines. sh.itjust.works is too long, the .works TLD isn’t SEO-friendly, and the “sh.” subdomain doesn’t add value. Why not use something shorter like itjustworks.com or itjustworks.org instead?
Is this deliberate? Would appreciate if an admin could explain the reason.
Also even if there is a decent overlap, appearing as 55th biggest in MAU among all softwares on FediDB, not being the immediate result in most searches should be good. I’d expect people to choose if not the first, then at least one of the first instances they find, so other instances appearing in searches helps spreading out, and thus not making a specific one disproportionally big.