Statement is from https://xcancel.com/OriginalFunko/status/1866255848366039468#m

From: https://xcancel.com/BrandShieldltd/status/1866161489528180988#m
Edit, bonus panel! What scum.

I’m just going to post this comment to this thread as well, since this is newer. Classic shifting of blame and no one taking responsibility for scummy actions.
Fun fact: Funko’s current CEO is the ex-president of Wizards of the Coast!
Why is this relevant? Well, under her leadership, WotC sent pinkerton agents to someone’s home to threaten them because they got some Magic the Gathering cards early. She said things like Dungeons & Dragons players were under-monetised, pushing to make the Table Top game more like a microtransaction-filled video game, and helped with the OGL scandal.
The OGL, for anyone unfamiliar, was an Open Gaming License WotC had for years with D&D 3rd party creators. It allowed certain things to be created using D&D mechanics and lore by anyone that followed its guidelines and allowances. A couple years ago, WotC tried to change that so they would make more money off of people trying to create things for D&D - to profit off of indie creators passionate about the game. There was a huge backlash, and they eventually went back on this decision.
All this to say, you can see what kind of leader the current Funko CEO is, and what’s happening with itch isn’t surprising to me.
Fucking Pinkertons? That’s a company who can use a visit from Luigi.
Literally the company that RDR2 portrays as the bad guys, that sued the makers of the game and lost because they objectively ARE the bad guys.
They have also had over a century to rename themselves and haven’t, which means they want the reputation the name has.
If you had a business that boiled down to “corporate mercenary” don’t you think it would be incredibly convenient to have a reputation as a villainous bulldog?
There are very few companies who get to pretend they don’t give a flying shit about people. This is one who will thrive on that reputation. Pinkertons and whatever Blackwater is now.
There’s a difference between “villainous bulldog” and “association with them may get you shot in parts of america” (Appalachia IIRC)
Unfortunately, the swing to the right and the rise of shit like “Blue Lives Matter” has changed this in some places. When I was in the western part of Virginia for school, there was a local car dealership called “Pinkerton” and I saw their dealership license plate frames and emblem on a LOT of cars in the area. Many of those cars also had the Gadsden vanity plates and a bunch of blue lives matter, trump, etc. stickers on them.
And yet Blackwater has renamed itself again and again.
Apparently there is a “whoops, too much” level of villainy, even for villain factories.
I think Blackwater renamed to avoid tarnishing whoever was hiring them, not because they themselves disliked their reputation. If their employment wasn’t at the mercy of elected officials who have to care about optics, I bet they’d still be parading around their old name with pride.
It’s been decades and the first name that pops into my head when someone says ‘PMC’ is still ‘Blackwater’. Do you have any idea how much war crime they’ll need to do to get back that level of brand recognition?
That’s quite telling, thanks for sharing.
Name the CEO. Image too, or wiki link.
Let’s stop letting scummy people hide behind brands and companies.
Might as well add those details to your comment.

Cynthia Williams
Hell yeah! Thank you. I would have but was on spotty mobile

We need to compile a list of shitty executives for boycotting purposes. No more “this company did a bad thing”. No. We need exactly this, with “this is David Davidson, who led the enshittification of ABC, Inc”
It needs to be a document, a wiki, of exactly the shitty things those people did so that businesses will have monetary reasons to want to avoid shitty executives.
Let’s help those poor, poor companies from being victimized by those awful greedy people. The poor things.
So Funko issued a non-apology blaming Brandshield.
Brandshield issued a non-apology blaming the registrar (Iwantmyname), and saying their AI tool definitely had nothing to do with it
And Iwantmyname hasn’t even put out a statement.
Fucked all around, yet it seems nobody will be facing consequence for this except Itch.io who got their website nuked out of nowhere.
Though if I were Itch, I’d get a new registrar ASAP.
I’d do a new registrar either way.
I’ve worked at hosting companies in the past. I don’t know the timeline, but I’ve never encountered a situation where one folded this fast and just take down a client’s site over a copyright claim.
And our clients, because of the nature of the internet being the internet, a small percentage were real scumbag folks, who while the content was objectionable and disgusting, it wasn’t illegal. Which means it stayed up.
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If there was something highly illegal like csam or dark web stuff and it came from a federal agency, we’d take down the site immediately.
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If it was a strong letter from a legal entity that we trusted, we would pass that to the client and recommend remediation. No takedown unless there was a court order.
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If it was a weak letter from a random legal entity, we lol’ed and wait for the threat of a lawsuit/court order. This was surprisingly extremely common.
So wtf is this registrar doing to shit on their clients so fast without a court order?
Yeah, if Iwantmyname are so neglectful as to pull the entire plug on your website over a singlular copyright claim, then I’d move right the fuck along too. They’re clearly not a trustworthy registrar.
To make things worse, Itch.io isn’t exactly a small company either. If this happened to someone smaller, with less outreach to fight back with than Itch, I can only imagine they’d have no recourse against this neglectful behaviour.
I mean, smaller company is also a smaller impact and much faster decisions. If it happened to one of my small clients, it would be resolved within 20 minutes. If it would happen to my largest client, it would take hours if everyone in the decision chain suddenly turned competent and people with access to various stuff would all be available, which they probably wouldn’t, so realistically we’re talking days (assuming the DNS provider doesn’t restore it beforehand).
How long ago? because Records companies just won a lawsuit seeking damages from ISPs for not doing copyright actions.
I worked there in 2017-2020.
You have a link to the details?
Legal threats are a dime a dozen and I can see what type of action was made that gave the record companies a win.
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They committed fraud with a false take down and are hoping they don’t get the shit sewed out out them by pointing the finger.
Someone might knit them a legal team.
Welp, better rope my self for my typo.
The shame cuts deep. I hope you don’t need stitches.
Or… vacuum mold them one, out of vinyl.
I hope so. Maybe make it a class-action with all the independent creators and studios who had damages from this.
Well it’s obvious that the registrar is to blame. Anyone can send emails requesting the takedown. The registrar shouldn’t do it. Are Funko and Brandshield scummy? Yes, but they are not who took down itch, it was the registrar. Also Funko calling anyone’s mother is fucked up.
The West and the US in particular keep inching closer to the ISPs having legal responsibility for not shutting stuff down in copyright cases.(link)
ISPs increasingly do not have a choice. They can nuke a customer or risk going to court and losing money.
When no actual people are named no one has to take any responsibility.
Just keep saying nebulous ideas like a company be the problem and then everyone walks away.
Start blaming the people involved
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DMCA used to be used very very rarely because it carries(carried?) significant penalties for using it like a club. Now it’s just being used like a club and it’s quite obvious there’s no penalty.
This wasn’t even DMCA. AI sent the takedown notice to the domain registrar and labelled the fan game sub domain a *phishing/scam" website Erroneously of course with no oversight from any of the three offending parties. Funko, Shield, and the registrar who didn’t inform itch at all, automatically took down the site, AND ignored communication attempts from itch at first when they found out, according to their BlueSky profile. Massive incompetent dumpster fire.
There are lots of finger-pointing here. Funko said the takedown was done by their partner, BrandShield. BrandShield said it was a URL-specific (or is it subdomain?) takedown, not the whole domain. The registrar, Iwantmyname, responded said takedown by taking down the WHOLE domain.
I think Funko shouldn’t have trusted AI to do legal-related stuff. BrandShield is a stupid idea born from the AI-hype. It’s stupid and shouldn’t have existed. Iwantmyname is just as incompetent if not more–they haven’t even released any public statement about this. Their customer support are also slow to response apparently.
Itch.io should move domain registrar. Funko should stop using BrandShield, it only damages their brand more.
Also what’s up with Funko calling someone’s mom lol. that’s stupid
I also think that this is why AI won’t replace our jobs. I’ve seen many instances where technologies replaces jobs, but this ain’t it
Also: brand shield says they only wanted the url gone but you don’t get that when talking to the registrar. Registrar are all or nothing, so clearly they knew they were doing this
I think this is a very important point. Why would you talk to a registrar of the domain to get a specific page offline. This doesn’t make sense.
The question is are they really that incompetent, or are they really that malicious? Add in mislabeling the report as fraud instead of infringement, I lean towards them being malicious, but I guess that could also be gross incompetence. Either way, Brandshield looks terrible.
yup. someone is lying here
I think Iwantmyname may be the worst player in this story.
Everyone else kind of did what they were expected to do:
- Itch provides a platform for user generated content and took down some questionable content when asked.
- Funko is an IP based toy company and asked a tech company to protect their IP online
- BrandShield is a fucking cancer of a service that acted aggressively to protect its client’s interests
But:
- Iwantmyname is meant to provide a domain name registration service, it’s a cutthroat industry where often times customer service is viewed as an unnecessary cost, but itch was their client and they should have been helping itch respond to the notice in a manner that allowed it to continue to exist. Instead they were willing to shut it down without any real dialog.
The rest might be decent business partners if you are looking for their kind of service but Iwantmyname isn’t to be trusted.
While the registrar should have made more to understand the situation before acting, it’s important to keep in mind that according to itch.io, the request was not a DMCA takedown but an accusation of “fraud and fishing”. There’s probably a very large legal exposure for a registrar to let criminal website use their service if they are made aware of it, so reducing their liability is probably their highest priority.
BrandShield is inexcusable for using such a claim as a first step.
Agree, though I would not use the word “decent” about BrandShield or Funko. Being harmfully lazy and immoral legally and according to contract is still harmfully lazy and immoral.
URL-specific and they go to the registrar? What can they do, they don’t manage the hosting
The Idea to use AI to detect possible copyright infringements isnt even that bad. Its gets bad when you trust the AI to be able to tell things apart. If the alerts from the AI aren’t reviewed by humans it is doomed to fail.
Well put, they can’t just palm it off on the third party. You hired them and green lit the action.
I notice it doesn’t include the word “sorry”.
It’s really just “this thing happened” and nothing else, as if they’re reporting on events where they’re just innocent bystanders. Instead of saying what they did, it’s “hey, we didn’t do [detail]”.
Is it a legal liability thing to avoid using specific words? It’s hard to imagine it being bad PR to “properly” apologize (at least compared to releasing a non-apology apology statement).
Yes, theoretically Itch could sue them for lost revenue. Brandshield should be very afraid of Funko getting sued since getting your client sued can’t look good
I would imagine that admitting fault is a bad look when it comes to fighting the lawsuit that inevitably comes after. Hard to claim you’re not liable when you’ve made a statement saying it’s your fault.
In USA yes. In Canada we made a law about exempting “sorry” specifically, not even joking lol.
Why is it so hard just to say “this was not out intention, we recognize it was bad, and we are sorry.”
There’s a lot of words here for a non-apology.
Lawsuit liability.
Why do a decent thing when you have money on your side
Fuck Funko and fuck their shitty CEO.
Not worth thinking about any further. I wish itch.io the best in their lawsuit.
Fuck all the corpo fucks involved here with their plausible deniability attempt. If you truly felt any remorse, you’d talk about how you’ll disengage this AI chum service, or demand that requests are extremely precise or hyper targeted at specific direct issues. This story of blanket action helps the big company with monkey and always hurts the little guy that gets swept up in their ravenous wake.
Also, educate the next month of your online presence you boosting the brand you wronged with your reach. But you won’t do shit, you aren’t remorseful.
Personally I want to see the criminal shield removed for corporations. All C-Level executives become personally liable for any illegal actions, malfeasance, slander/liable, or injurious action perpetrated or instigated by the company with the ONLY defense being proving, beyond a shadow of a doubt (not just reasonable doubt) that an actor within or without the company caused the action with the express intent of harming the C-Level executives, either specific or generally.
Fuck corporate personhood. Fuck people making a LLC and doing whatever the fuck they want under the guise of the company then the company declares bankruptcy while they run off like a cartoon character with bags of money. Leadership liability and culpability should be the norm, not the exception.
Aren’t C-Suite already liable for illegal actions? I know for sure that it’s that way in Germany, and I cannot imagine it to be different in the U.S.
Nope, they are covered most of the time by what is known as the “corporate veil”.
Better explained than I can do here: https://federal-lawyer.com/when-can-a-ceo-be-held-personally-liable/
Essentially, unless they are personally doing it, they are protected. Embezzle millions and you go to jail, poison a water supply, kill thousands, give birth defects, cancer, and a myriad of other health issues to a community at large and only the corporation is liable/culpable.
Fuck Funko Pops.
Fuck BrandShield.
I accuse them both of causing itch.io to go down and it is their fault.
“Funko did not request a takedown of the @itchio platform.”
Man, I fucking hate corpo-speak like this.
Yes, you didn’t personally make the request against itchio… But you hired this company to enforce “brand protection” and that’s what they did. So you did actually request the takedown, but you just did so by authorizing another party to make such requests on your behalf.
This is like a military General saying “hey I didn’t commit any warcrimes, I just gave the orders to my men to commit warcrimes!”
Translation: “we didn’t think this predatory behavior would affect our bottom line, and we deeply regret that it has.”
We HoLd A dEeP ReSpEcT…
Yeah hiring AI slop to take down websites with zero humanity oversight screams “respect.”
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I “love” how they very carefully avoid making any apology whatsoever.
Enlightenment me but I think it’s because of legal reasons? Can an apology be used as pleading guilty?
IANAL but I do believe in some places not only is an apology and admission of guilt but it can also be used against you
Wdym by I ANAL? Good for you?
I am not a lawyer but I suspect it’s an initialism
Legit question. Am I dumb for not understanding it?
I Am Not A Lawyer
I got it thanks. I meant in the first try. Is it a commonly used acronym or I was supposed to decrypt it?
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Consoom
Jk, I would buy them if I found them cute but I don’t
Corporate doing corporate shit. And then asking why people hate corporations and their CEOs.
People used to think so highly of CEOs, that they must be doing something right if they got to where they are. They must be smarter and have all the answers.
Now people are realizing CEOs are just rich scumbags.
Yep, I’m sure most of them just bought their positions there to have power over society.

























