- cross-posted to:
- world@lemmy.world
- europe@lemmy.dbzer0.com
- cross-posted to:
- world@lemmy.world
- europe@lemmy.dbzer0.com
It seems the meat lobby is way too strong. 🙄
They’ve been beefing it up for a while now.
They don’t mince their words!
What a wasteful non issue. Then again, wastefulness suits the meat industry and it’s lobby very well
Fuck the meat lobby. Plant meat is the real deal!
I was going to disagree with you based on etymological pedantry, but it turns out the Old English “mete” just means “food” so now I have to agree with you based on etymological pedantry.
Just like how the rules forbidding plant milk to be called milk make no sense. Plant milk has existed for many centuries.
“Plant milk” could be a bit like “berry” though, in that as we have consolidated and rationalised our definitions it falls out of it. When we tried to come up with a clear idea of what a “berry” is we ended up excluding almost everything that has “berry” in the name. Like how tomatoes are fruits by the technical definition of a fruit.
Except for the fact that the reason plant milk is being excluded is entirely commercial lobbying, rather than a scientific or rational definition.
Based (dis)agreement
Fuck’s sake, 2nd time that’s happened to me in this thread. I thought steak should just be beef, but it turns out:
The word steak was written steke in Middle English, and comes from the mid-15th century Scandinavian word steik, related to the Old Norse steikja ‘to roast on a stake’, and so is related to the word stick or stake.
I don’t even want to look up bacon now, I need to believe that it should just be pig.
early 14c., “meat from the back and sides of a hog” (originally either fresh or cured, but especially cured), from Old French bacon, from Proto-Germanic *bakkon “back meat” (source also of Old High German bahho, Old Dutch baken “bacon”), from the source of back (n.).
Nah, bacon is bacon
Good. Fuck turkey bacon. It should still exist as a substitute, for my Muslim friends and whoever else, but they should call it something else.
Is this like algebra where the order of operations matters?
If plant “meat” is real, it would be part of the same lobby. It’s not meat. Just call it something else.
The terms burger and steak don’t describe the contents of the food but the shape. And the word meat, in English, doesn’t exclusively meant the flesh of an animal. So calling something vegan meat, or soy burger, is exactly the description a costumer would need. Anything else would be either a convoluted name or less descriptive.
And a pizza is simply flat bread with sauce and toppings. Come at me, Italians.
Most “tradicional food” as we know it is less than a century old and made of pure marketing.
Italians are the least of your problems. I just informed the French that Tarte Flambé is now pizza. I’d start to say your prayers.
Flat bread with sauce/cheese and toppings? Yep, that’s a pizza.
I will call it “animal-cruelty free meat” then.
It’s meat because it looks and tastes like meat. Simple as.
Well that’s a dumb fucking take.
Facts don’t care though, because it’s what it is: it’s meat, just without animal suffering.
sam o nella has got some research on it
and iirc he loves meat so yeah. basically animals are put into concentration camp-like conditions, except they overfeed them, and then kill them in cruel ways and with horrifying efficiency.
I don’t give a fuck about the animal cruelty part… it’s different food, just call it something different. What’s so difficult to understand?
Aight, if animal cruelty is no problem, fair. That’s valid. We’re all humans, after all.
So, I take it you then don’t object to being stuffed with pesticides, herded with thousands of people in a crammed space, and transported off with a truck to slaughter, where you get stunned, electrically tortured, chopped and cut into bits, with your skin being used for leather?
Just want to let you know that the meat industry is doing exactly what people did to the Jews many years ago.
I followed your instructions and called it something different; animal-cruelty free meat. Why do you feel attacked for something that does not affect you in the slightest?
Again with the animal cruelty. This isn’t about animal cruelty. I welcome lab grown meat, which is actually meat. I just don’t understand why there is a need to imitate the meat industry. They can create new things, better things, and it doesn’t have to be related to the meat industry at all. Now it’s something similar tasting but not quite the same food. If it’s labeled as something completely different maybe it would get more popular.
tastes like meat
The closest one to taste like meat that I’ve tried is beyond burger, which in all fairness tasted like a terrible beef burger, while costing like a premium one and being uber processed.
Each one can do what they want, but I’ll take a bean burger that doesn’t pretend otherwise before any fake meat.
Well you’re not allowed to call it a “bean burger” anymore cause that would be coNfUSInG according to the animal mass murder lobby.
Well you’re not allowed to call it a “bean burger” anymore cause that would be coNfUSInG according to the animal mass murder lobby.
Can you find a primary source for this? Because all I see is articles that may well be clickbait. I want to see what they actually voted on.
I think certain terms are definitively meat, eg steak, but saying a burger is exclusively meat is like saying a pizza must have plain tomato sauce.
In any case, this hasn’t been finalised yet as the European Commission - the actual competent lawyers rather than populist representatives (who might not actually represent their voters) - have yet to have their say. I’d hope that common sense would withdraw “burger” from any law that comes out of this.
Edit: With (far too much) digging I managed to find what they voted on, and it does indeed include burger: https://www.europarl.europa.eu/doceo/document/TA-10-2025-0214_EN.html Ammendment 113, if you just search the page for “burger” you’ll find the list of terms.
These names include, for example:
— Steak — Escalope — Sausage — Burger — Hamburger — Egg yolk — Egg white.I’m not mass producing, selling or advertising them, so this ruling doesn’t apply to me.
I guess it’s a good thing then that no one will be allowed to buy the bean burger you just praised from anyone in Europe?
Imagine people ordering a “lentil burger”, “soy burger”, “plant burger”, “bean burger”, or “chickpea burger”, and receiving a vegan meal. Can you imagine how shocked and deceived, perhaps even violated they may feel?
The horror! Luckily the European Christian Democrats protected European citizens from this huge and common problem instead of, oh I dunno, helping European industry with the energy transition or end a genocide. They have their priorities straight here.
Or maybe, just maybe, this is another attempt by the animal mass murder industry to slow down the transition to a slightly less cruel food production system and these politicians are earning some blood money?
Ok OK you win. It’s a bean patty.
I’ll go to eat some rare steaks now. Real beef, of course.
It’s not meat, it’s a meat substitute.
You can say it is a replacement for the thing, you can’t say it is the thing. Simples.
Yeah, and you’re fed farmer propaganda. Cya. :)
Yay, glad to see you understand reasoning and don’t just close off into your biased little echo chamber.
Plant meat
There is no such thing.
Imagine people ordering a “lentil burger”, “soy burger”, “plant burger”, “bean burger”, or “chickpea burger”, and receiving a vegan meal.
Can you imagine how shocked and deceived, perhaps even violated they may feel? The horror!
Luckily the European Christian Democrats protected European citizens from this huge and common problem instead of, oh I dunno, helping European industry with the energy transition or end a genocide. They have their priorities straight here.
Or maybe, just maybe, this is another attempt by a panicked industry to slow down the transition to a slightly less cruel food production system and these politicians are earning some side money?
EDITED for tastefulness of words. The only words I changed are the only ones that OP quoted and responded to below. The rest of the message was ignored. I actually learned a valuable lesson today, thanks Felix!
animal mass murder industry
You vegans are so funny 🤣🤣🤣
Should I call it ecocide industry then?
Lung disease spreaders industry?
Epidemic production industry?
You don’t have to care about animals at all to see the benefits of reducing meat production.
Carry on supporting “plant mass murdering industry” a. k. a. “consumer deception industry” sweetie 🤣🤣🤣
Somehow industry producing plant pulp which looks like shit and taste the same way are hell bent on calling their inferior products the same as “animal slaughtering industry”. Try to guess why. Oh, hold on, that requires more than a few brain cells and you are a vegan after all.
Well, “sweetie”, I never personally insulted you and I took the effort to link sources for my claims so I got that going for me… 🤷
How have I insulted you now sweetie? I mean, “Vegan” can be perceived as an insult so I kind of get it - but surely not for yourself?
Regarding brain cells - that’s a simple statement of fact. Vegan diet, especially not properly balanced, impacts mental health and intellectual capabilities.
You are being very weird
You’re coming across as a complete tool, mate.
Sincerely.
And no, I’m not vegan.
they caught a ban for this already and whined in yptb
They are a mod of both a carnivore sub and one called OP is a fucking idiot, so they are clearly very experienced at both
now i can’t get dino nuggies cause there’s no dinosaurs in them :(
If they’re made from chicken, which like all birds are literally extant dinosaurs, then yes there are!
Good, product names should not be misleading.
Edit: I wonder what idiots think product names SHOULD be misleading.
I agree. Burgers should be called tortured ground-up cows.
Who is torturing you?
I don’t understand how that is the reply you went with. Why would a product having torture in the name be meaning it’s the torture of the person who buys it? According to exactly what you said above, it should describe the product, which the person you replied to followed.
I don’t understand
I know.
So how should a veggie burger be called?
“Disk of disappointment”?
I love the even spread on the up/down votes to this comment.
Vegetable patty
“heavily processed plant pulp” will do.
So then a ton of animal meat products needs to have their names changed too “heavily processed animal pulp” too? Because that’s what they are.
Nope. They are delicious mince meat burgers. Which reminds me, it is Fri, time to have one.
Like “concentration camp slaughter” for animal meat?
Like delicious steak, medium rare please.
as opposed to “heavily processed animal pulp”?
No, as opposed to “tasty beef/pork/chicken/turkey burger”. You know, a natural product. Which reminds me of tomorrow’s shopping - steak tartare it is.
There’s not a damn thing that’s “natural” about ground meat.
*mince
100%. Misleading marketing is not the right way to encourage people to change their habits. It should not be.
To anyone dowvoting my remark, you’re more than welcome to tell me why/what you’re downvoting. At least, if by downvoting you wanted help me understand why there may be an issue with my comment. If not, don’t change a thing ;)
I didn’t actually downvote, but I do object to your characterisation of this as misleading. People aren’t labelling their products with the intent that the people buying it believe they’re eating meat.
Those labels are designed to communicate what sort of thing you can do with it. If you label something “burger”, for example, everyone will understand at a glance what they’re looking at, and that you might like to put it between two buns with some lettuce. It will also catch the attention of people who are looking to make burgers, but might not have considered non-meat options.
Also, common usage of words like “burger” aren’t limited to anything specific. People talk about “chicken burger” or “turkey burger” all the time, for example, and nobody accuses them of trying to trick people into eating chicken. Why not a “lentil burger” as well?
I didn’t actually downvote, but I do object to your characterisation of this as misleading. People aren’t labelling their products with the intent that the people buying it believe they’re eating meat.
I understand that. But they still market those products as a way to convince people they will get a very similar experience to eating an actual steak, or a burger. If not, why would they call it a steak or a burger? It’s like telling lies on my resume to get a job interview and then, once they have interviewed me and realized my resume was a joke, to act surprised I did not get the job.
Also, common usage of words like “burger” aren’t limited to anything specific.
Did I say otherwise?
People talk about “chicken burger” or “turkey burger” all the time, for example, and nobody accuses them of trying to trick people into eating chicken. Why not a “lentil burger” as well?
If you’re asking me I would say because one of them contains no meat and because all the others clearly state what kind of meat they’re made of? I don’t mind vegan food trying to become the norm. I just mind it willing to lie to manage that, trying to persuade people it’s ‘just like eating meat’ when it is not.
Disclaimer: I’m well into my 50s, I live in France and I like great food (and cheese ;), meaning I have no shame in admitting I have not set a foot in any fast-food for years, and rarely for most of my life and never by choice, also the burgers we occasionally enjoy eating my spouse and I are either the ones we make ourselves, using fresh food, or the ones that are also handmade at a traditional restaurant. So, clearly, I don’t have much experience regarding what’s being sold under the name ‘burger’ nowadays, nor what younger people may expect to get in exchange for their money. But I do know what most people my age (at least the ones I’ve had the opportunity to eat with) expect to get when they order a ‘burger’, or even a steak.
Sure, a burger can be vegan but it should not try to pretend it is the same culinary experience as eating a burger prepared with meat, be it a steak, chicken or whatever type of actual meat.
The few ‘vegan steak/burgers’ we purchased, well, they were an interesting experiment but they were not something I would suggest to anyone willing to taste their first ‘steak’ or burger. I’m not saying they’re bad (I was not impressed) just that their marketing insists a little too much on the product being something it is not. Hence the ‘misleading’ part in my previous comment.
Even if we still eat a little meat (twice a week) vegetables are central in our eating habits. I think both my spouse and I would be a lot more receptive to their efforts if those new products pushed forward the fact that they are vegetables more than them trying to pretend they look or taste like the steak or burger they’re not.
Edit: I forgot to thank you for replying and explaining, much appreciated :)
It’s just being brigaded by weird vegans it seems
I’m afraid you may be right. And if that’s how they envision convincing anyone to change their their mind, well, good luck with that. But I was still hoping maybe there was something else in my comment, something meaningful I mean, that was worth criticizing and discussing.
If there is nothing but a few random strangers on the Internet being displeased by a comment, well, it’s not like they will stop being triggered anytime soon, and I certainly don’t want to waste my energy worrying about them being too lazy to tell me what they disagree with, and why. So, like I said, they’re more than welcome to continue hitting the downvote button ;)
Okay, here I go: Heavily misleading marketing.
How the fuck do you look at a meat substitute product, which all scream “I AM NOT MEAT, I AM SUBSTITUTE” from the packaging to the naming conventions like “Like-Chicken”, and think this is meat. Please, if you do this, don’t do the shopping for your household. Depending on the language, you might end up with cleaning products in your breakfast cereal.
Here’s an example of packaging being confusing.

It is not clear without reading the ingredient label if the it’s plant-based-chicken or plant-based-breading on the chicken-meat patty.
2 important things:
- Why would I advertise that I made the breading animal free, when the patty is made of meat?
- even if this were to be confusing, slap a “vegan” label on the front, and now you’re good.
This isn’t confusing unless you want it to be.
Why would I advertise that I made the breading animal free, when the patty is made of meat?
To cash in on the plant-based trend and make $$$ for the same product you used to sell for $$. Beyond isn’t, because veggie is their brand, but I have to read ingredient labels because I can’t do legumes, so I’ve seen the weirdest shit before with off-brand stuff.
even if this were to be confusing, slap a “vegan” label on the front, and now you’re good.
Agreed. Also note that they’re calling it “patties”, so the quibble about whether or not they’re “burgers” is irrelevant. It’s just an example of how things can currently be confusing if you don’t know your brands.
What the fuck would meat-based breading be like?
According to the keto people it’s either bacon bits or pork rinds
The tone of your message would normally be enough for me to realize the best answer should be to ignore it for what it is: (here, add some not polite word of your choice). But at the same time you’re the only one of those angry people who have made the effort to try to express something vaguely resembling an opinion over my poor comment. So, even though your effort mostly boils down to a few dismissive remarks toward my little person, I want to encourage such an impressive attempt at communicating. Allow me to answer your remarks while doing my best to ignore your tone and sarcasm.
Okay, here I go: Heavily misleading marketing.
How the fuck do you look at a meat substitute product, which all scream “I AM NOT MEAT, I AM SUBSTITUTE” from the packaging to the naming conventions like “Like-Chicken”, and think this is meat.
I did a quick image search (using Qwant search engine) for vegan packaging and, without much surprise, I could not find much ‘screaming’ “I AM NOT MEAT; I AM SUBSTITUTE”.
On the other hand, while searching for one such package I could find a lot of packages (I dare not say all of them, as I only checked a few) using very similar ALLCAPS to yours, stating ‘STEAK’ in big bold face while, albeit in much smaller font and nowhere near that ‘STEAK’ part, stating ‘plant-based’ or ‘substitute’ which, no matter how dumb you seem to have realized I am, is not the same as ‘NOT FUCKING MEAT BASED, YOU ABSOLUTE MORON OF A CUSTOMER’ (did I get your amused tone right?)
Please, if you do this, don’t do the shopping for your household. Depending on the language, you might end up with cleaning products in your breakfast cereal.
For the rest of your message it’s hard to answer anything while ignoring the part that is desperately trying to be insulting since there is not much beside that failed attempt. But since I promised to do my best, here I go:
- Since you seem to worry about our eating habits, be informed that I don’t eat cereal for breakfast, nor does my spouse. Cereals may not be the healthiest choice if you ask me (too much sugar).
- As far as shopping for our household, once again I thank you so much for your touching concern, but you should know I seldom purchase any prepackaged and/or industrially-processed food and products as I’m much more into buying fresh and locally produced stuff which, very much unlike many of those so-called ‘vegan’ products we’re discussing, often happen to not be absurdly over-packaged which is good for the planet too, you know. A bit like eating less meat is good.
- Finally, be assured it doesn’t matter much how desperately stupid I’m (I’m impressed how quickly you have realized what an absolute dumbfuck moron I am, it almost feels like if we were somehow related. Almost) as I do most my groceries at nearby small local shops, never in those dehumanized supermakets or malls, places where the owner knows most their costumers by heart, stupid-me included. So I feel safe knowing that they would never allow brainless-me to pick cleaning products instead of milk to pour into those cereals I don’t even eat at breakfast.
- If that also worries you, be assured I don’t drink bleach to fight viruses. I’m not that stupid, thank you. I use an IV instead. It’s much quicker.
Since it’s 10.30 PM in my corner of the world, allow me to thank you one last time for your kind comment and to wish you the absolute best evening such an amiable answer as yours deserves. It was a pleasure.
edit: typos
According to some definitions fish is not meat. What should a fish burger be called then?
According to what definitions?
Various holy books, I believe. See also pescetarianism, which stems from the same place
And culinary as well. And not without reason : fish has very different qualities from beef or chicken. Even leaving out the taste, you would never mistake fish for chicken.
And seeing that a mix of cucumbers and tomatoes are rarely seen as a fruit salad, or that people have a hard time calling a banana a berry, I think culinary definitions are important to us.
Various holy books, I believe
And why would anyone with a brain care?
You were asking for definitions, and I responded by pointing out that they definitely exist. The fact that you or I don’t personally come from a background which values those definitions doesn’t mean they don’t exist, or that other people don’t use them.
And again, why would anyone with a brain care?
Why would anyone with a brain be confused or “misled” by words like “veggie burger” or “oat milk”?
Living animals are made of meat.
Edit: I got downvoted, but I have filleted a fish before, they are full of organs and blood. Your wacky religions can call it what you want I guess?
agreed - if this does pass I can’t wait to stop seeing “burger” as a term used to mean anything but the minced flesh patty and all uses of “burger” for the whole sandwich to be made illegal as bread, lettuce, tomato, etc obv aren’t made of animals
also I hope somebody finally starts enforcing this so we stop getting confusing product names like “peanut butter” - you’re telling me a peanut was milked and then churned? mm I don’t think so…
I assume you’re being sarcastic, but when I was growing up in Australia we didn’t call it peanut butter, it was peanut paste. Because the dairy lobby didn’t want the confusion.
Consumers readily know what a ‘burger’ is, and will readily understand that it is meat-free if ‘plant-based’ is used as a prefix to it. Plant-based burgers are intended to be substitute products for meat-based burgers, so disallowing the use of the word ‘burger’ will inevitably confuse consumers as to the nature of such products. Clear distinction is possible without directly favoring the meat lobby.
‘plant-based butter’.
Plant-based burgers
*heavily processed plant pulp
Let’s rename burgers to heavily processed animal carcasses then :)
Meat lobbyists forcing regulations on products that threaten the meat industry.
Nothing will meaningfully improve until the rich fear for their lives
Nothing will meaningfully improve
It just did. European Parliament voted for regulations protecting consumers from deception used by the plant pulp industry.
Yay global warming solved! XD
/s
It’s insane seeing adults make these crying baby comments about not eating as much meat so we all don’t boil alive.
Throw out that pathetic ego, it isn’t doing you any favors.
It is. It would even be better if all the public lying was banned, not just this one.
Accidentally eating a vegetable, you poor thing!
It’s not about accidentally eating vegetables, it’s about products being marketed in a misleading way. If I order a pizza with bacon on it, I don’t want turkey, let alone a vegetable substitute.
However many terms are already agnostic, eg pattie, burger; these kind of things should be allowed. Also, “cooks like ground beef” isn’t a problem, however maybe the way the words highlight “ground beef” might be. Like, the “cooks from” and “made from plants” are white text on a light coloured background, as if to try and make it easier to miss.
There are already laws against intentionally misleading people with advertising. Done properly, this is just an extension of that, to counter businesses trying to get around the current law.
I have no problems with anything you say - as a vegetarian, Id also like to be able to distinguish between products and ensure Im getting plant based stuff.
However, you should keep in mind that this is not the actual intention of the meat industry pushing for this. Theyre just trying to fuck with the competition.
This be the type of person to drink Scheuermilch and sue Kinder Schokolade for child cruelty.
Clearly they sipped a bit too much Scheuermilch as a kid
When has “burger” or “steak” ever exclusively meant meat from an animal? This sounds like political corruption to me. Somebody is getting paid for turning this linguistic gaslighting into law.
A “burger” has always been a mince patty of any kind and a “steak” is a thick slab of something. The default assumption may be meat, but it has never been exclusive.
Edit
OP appears to have a serious problem accepting facts. It’s disappointing given the number of upvotes Voyager shows for them. I suppose nobody is perfect.

I agree that burger has always been agnostic, but steak should really just be meat. Etymologically, it was always meat roasted on a stake. Similarly, bacon should just be a specific cut of pig meat, not turkey. Both of these are intentionally misleading marketing - with bacon it’s even so when they’re using different meats, let alone vegetables.
Intentionally misleading people through advertising, in order to get more sales, is wrong.
And don’t get me started on American “biscuits” that are not cooked twice. They’re savoury scones.
I mean… I kind of agree with you, but at the same time… Come on, the things have green packaging and “vegan” or “vegetarian” plastered all over the print. Not to mention they’re being sold in separate sections in stores, not where the meat is.
You need to really not be paying attention to get “tricked” by this.
Yeah but you shouldn’t have to be ever-vigilant against advertising. The government is supposed to regulate against businesses trying to trick people.
Like the OP picture, the box says “cooks like ground beef”, which is fine when you read it all, but the font colour is almost trying to hide “cooks like” such that at a glance you might only see “ground beef” and pick it by mistake. That’s very borderline, at least.
And while major supermarkets have vegetarian sections, smaller shops might not have such an obvious separation. You can’t justify the packaging by where the product might be shelved.
the font colour is almost trying to hide “cooks like” such that at a glance you might only see “ground beef” and pick it by mistake
Then regulate against that, not against calling them “burger patties”, or something. I mean, the choice of the image is especially weird considering “burger patties” never mention meat specifically.
And while major supermarkets have vegetarian sections, smaller shops might not have such an obvious separation
They do, because you’re not allowed to mix food products types in the EU. Meat MUST be separate from cheese, cheese MUST be separate from vegetables, etc.
Yes but are there regulations on meat being separated from meat substitutes? Would we even want that? I think it could be better to have all the burgers in one place, so long as I can clearly tell beef from pork from veggie. And should the laws on packaging rely on compliance with other laws? It’s the other way around - if the packaging is clear and appropriate, where things are placed doesn’t matter.
Cheese being separated from other things is more about hygeine. And even then, it isn’t 100% - you can buy meatballs with cheese in them. Maybe there’s some sterlisation requirement to make that okay? I don’t know.
I agree that burger should absolutely not be regulated as a meat only product. Just like how a pizza doesn’t have to have plain tomato sauce.
I did some digging to try and find a primary source, the actual vote is here (Ammendment 113, just search the page for “burger”). If you take burger and hamburger out of the list I’d have no issue.
Hopefully when the EC (ie the competent lawyers, rather than populist representatives) take their pass at this they’ll trim the list down.
Yes but are there regulations on meat being separated from meat substitutes?
Yes, because meat substitutes are not meat, therefore they cannot be stored with meat.
Would we even want that?
We already have it.
I think it could be better to have all the burgers in one place, so long as I can clearly tell beef from pork from veggie
You already can. The veggies ones have big “veggie” letters on them.
And should the laws on packaging rely on compliance with other laws? It’s the other way around - if the packaging is clear and appropriate, where things are placed doesn’t matter.
The sanitary implications of meat stored with non-meat products has much farther reaching consequences than a random person going “ah, oops, I accidentally bought veggie burgers”. Which, again, can only happen if they don’t bother looking at the package they’re grabbing.
And even then, it isn’t 100% - you can buy meatballs with cheese in them. Maybe there’s some sterlisation requirement to make that okay? I don’t know.
I’m not talking about ready-made meals or other meal types. I’m talking about “raw products”. Things like “meatballs with cheese” are not a raw product and you won’t find them in the meat fridge, they’ll be with the frozen meals section - with the pizzas, fries, deep-fry veggies, etc.
You already can. The veggies ones have big “veggie” letters on them.
No, not always. The OP photo is a good example of this, it doesn’t have any word starting with “veg” on the front. What clues there are are white text on a light colour background or vice versa, meanwhile the “meat words” are black text. The meat words are visually promoted, while the vegetarian stuff is drawn in such a way as to encourage you to miss it.
I’m not talking about ready-made meals or other meal types. I’m talking about “raw products”. Things like “meatballs with cheese” are not a raw product and you won’t find them in the meat fridge, they’ll be with the frozen meals section
That’s kind of what I was getting at, raw cheese is probably the main concern (because cheese itself is something that has to go off in a controlled way). Also, I do know supermarkets that sell raw meatballs with cheese in them in the fridge section. They’re really good, although best eaten soon after purchase…
I don’t think there is actually any regulation (yet) that would stop a shop from putting meat products next to meat substitute products. Eg, putting meat free burgers in a burger section. And I don’t think there should be.
If you do know of an actual regulation, rather than just assuming there is one, I’d like to see it.
No. The below are vegan sausages.

Show us an actual photo of that product and its actual packaging, not some random useless image from tesco’s website.
This is a photo of the actual product from the retailer website 🙄 Or perhaps you think the retailers falsify the photos of products they sell just for you?
Are they stored with the meat in the supermarket?
Or would you rather find them with the rest of the vegan products, away from the meat isle?
Are you for real now?
Was that a difficult question?
It certainly was a ridiculous one.
What about steak mushrooms literally their name, cauliflower steak, or something with a wooden steak in it?
After I posted this comment I looked up the etymology, the word “steak” literally comes from food being roasted on a stake. So, really, that should be the deciding factor - most steak we eat isn’t technically steak because it’s cooked in other ways.
Brazillian restaurants, the ones that come by with meat on a sword, should count as proper steak. Vegetables cooked in that manner could also be steak.
Felt the need to say this:
Downvotes are supposed to mean “does not contribute to the discussion”, not “I don’t agree with this”.
Do you think downvoting people to oblivion helps the cause?
Does not contribute to the discussion
I’m throwing out the terms BURGR, SAUSGE, STEK as prior art so nobody can trademark them and everybody that produces vegetarian or vegan food can use them free of charge.
Some brands are already doing stuff like this. Here in Sweden we have “Ch*cken style”, “Chick-un” etc. And some are pretty funny but does break these new shitty rules like “meat-free meatballs”.
I don’t think thats how trademark law works, but I appreciate the energy
You expect this from Texas but are shocked and disappointed when it’s the EU.
I’ve seen “plant based chicken nuggets”, (0% chicken) which doesnt make sense
Good rule, food market stays the same, but these should be called “veggie nuggets” or whatever
I’ve seen “chicken-free nuggets”, which makes more sense IMO.
But why not include every other thing it doesn’t have in it?
Because if something is meant to imitate something else, consumers looking for such a substitute product should have an easy means of finding it. The target demographic of these products is people looking to avoid meat, so manufacturers already have an incentive to label them as being meat-free. Making them use meaningless words will inevitably confuse consumers more than a prefix such as ‘plant-based’ would, in turn discouraging adoption of such products by curious consumers, exactly the intended effect of the meat lobby that pushed for inclusion of the provision in the first place.
Sounds like standard cheapo nuggets to me
I sat down in a high volume bakery in a German pedestrian zone recently only to find that the chicken sandwich I had picked out was really some kind of fake cardboard plant meat. I have nothing against that sort of thing and I’m open to trying new things, but they used some misleading terminology to make it sound like meat. I remember being irritated at the time and I’m glad the politicians have this issue in their sights. Having said that, I’m baffled this is important enough in contrast to the rest of world events to actually warrant attention and action.
Things that never happened, part 473.
Pretty sure it was “Backwerk”. I would also be surprised if it wasn’t in the small print on the sign or something. The point for me was that I should have made that choice consciously, but due to the “meaty” language and my hurried state, I was misled into thinking it was meat. Consumers should know what they are getting based on how it is described and I found the description lacking in specificity. Apparently this is not enough for me to complain until I saw an article on Lemmy about the EU addressing it. :-)
Backwerk has very clearly signed vegan sandwiches. I’m sure it could happen if you’re just absent minded buying something without paying attention. But then don’t get mad if you buy the wrong thing… Like when you buy a schnitzel you don’t know what’s inside unless you fucking read the label.
Well I think this law could be fine, depending on how far exactly it goes. I don’t really think it’s appropriate to call vegetarian products “bacon” or “steak”, however “burger” is already generic enough (you can have a beef burger, chicken burger, or veggie burger). In the article image, it says “cooks like ground beef” which should also be ok. A “pattie” is also not necessarily a specific type of meat. Hell, I even take offense at “turkey bacon” - the point is that it is intentionally misleading.
Aldi here are selling plant based products like “no chicken burger”. It’s literally saying there’s no chicken. I wonder if that will get banned.
Depends on how exactly it’s presented. There’s a fine line between saying the product is a substitute for something, and misleading people into thinking it is the thing. Like the OP picture, it says “cooks like ground beef”, which is okay in text, but on the box “cooks like” is white text on a light colour background, as if to create the possibility of you glancing at the packaging and only seeing “ground beef”.
If it’s just “No Chicken”, that’s fine, but if it’s like no CHICKEN then maybe not.
Damn I better go stockpile pea-based mince(d meat).
(If you haven’t tried it before, seriously, do. There’s so many (traditional) recipes with minced meat for which this is a 1:1 replacement, it opens up an entire new world of cooking for vegetarian/vegan kitchens.)
















