Elon Musk’s polarizing political actions since acquiring Twitter, later rebranded X, in 2022 dramatically hurt the automaker’s U.S. sales, underscoring how deeply its fortunes are intertwined with the billionaire’s persona.

The findings quantify for the first time how the political actions of the world’s wealthiest person – including his role in U.S. President Donald Trump’s administration – may have cost Tesla billions in lost vehicle sales while benefiting rival electric carmakers.

Tesla’s U.S. sales would have been between 67% and 83% higher, or about 1 million to 1.26 million additional vehicles, from October 2022 to April 2025, had it not been for what researchers call the “Musk partisan effect,” according to a working paper from the National Bureau of Economic Research by Yale University economists.

  • fox2263@lemmy.world
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    1 month ago

    You’ve cost us billions in sales! Your views are killing the company!!

    Are you going to fire me?

    No! We’re going to pay you MORE!!

    • skisnow@lemmy.ca
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      1 month ago

      I could admire someone sticking to their principles in face of losing money, but when the principles are “be a dick to marginalised people for the lulz” you’ve just got a garbage human being

    • Credibly_Human@lemmy.world
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      1 month ago

      I feel this very much, yet at the same time feel like people need to understand that it is politics.

      People try so hard to compartmentalize politics as this thing not to bring up where it “doesn’t belong” but yet politics that you ignore will eventually push themselves into those places eventually.

      Nazi ideology is a political ideology. A rotten, awful one, but one nonetheless.

      Its why you can’t afford to sit out politics, ever.

  • tigeruppercut@lemmy.zip
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    1 month ago

    Customer base most likely to hate nazis: people who buy EVs.

    Customer base most likely to love nazis: people who buy trucks that get 2 mpg.

    Guess the pedo genius found that math problem a little too difficult.

    • Fedizen@lemmy.world
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      1 month ago

      Elon’s Brain: If I buy twitter, surely I can influence public opinion

      Public Opinion: Whoa this guy is a real piece of shit

  • YeahIgotskills2@lemmy.world
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    1 month ago

    Feels like if he could just STFU he’d be golden. I remember when he was widely seen in a positive light. He was practically messianic on Reddit back in the day. Then his innate pettiness came out when he called that diver a peado. It feels like his mask slipped then and everything after just reinforced the fact that he’s an unchecked and uncaring megalomaniac.

    • hayvan@feddit.nl
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      1 month ago

      That’s why a lot of people admired him until early 2010s. Hell, I have a photo from 2014 pride parade with a rainbow model S being centre of attention.

      Luckily for us, shutting up is a rare skill for such assholes.

  • DarkFuture@lemmy.world
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    1 month ago

    Elon Musk’s politics Nazism cost his firm Tesla more than one million EV sales

    Fixed it.

  • dellish@lemmy.world
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    1 month ago

    “Musk partisan effect”

    Fucking hell, these people can euphemism their way out of anything. It’s the Musk Is A Fucking Nazi effect. Just say it as it is. How is this guy still allowed to be a director of a company that he is actively hurting? Are there no laws regarding fiduciary duty? Shareholders ought to be rearing him to shreds, not voting to pay him more.

    • Formfiller@lemmy.world
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      1 month ago

      The richest man in the world is the main shareholder. You can thank our government for giving him massive tax payer subsidies instead of investing in multiple American run businesses. I’ve noticed our government likes to give all of our tax dollars to South African apartheid Nazis who are now looting our government and stripping our freedoms because they think they haven’t gotten enough.

    • hanrahan@piefed.social
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      1 month ago

      Just say it as it is.

      Ivet said ot a few times in.a thread on.a local Australian forum about buying Tesla’s and.the post just gets deleted.

      Australian’s are atill buying heaps of them and we only get 2 models, the 3 and Y.

    • moakley@lemmy.world
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      1 month ago

      The fact that he was still given a position in the White House after he explicitly outed himself as a Nazi is really telling.

      • finitebanjo@lemmy.world
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        1 month ago

        Technically, at least according to the court records and the admins defense, Elon Musk never had a real position.

        But yes, he spent way too fucking much time at the white house.

      • slaneesh_is_right@lemmy.org
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        1 month ago

        That was probably what tipped the scale over. So he’s african, but i think he’s one of the good ones it seems.

    • prole@lemmy.blahaj.zone
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      1 month ago

      I saw one a week or two ago with several bumper stickers apologizing for Musk and literally explaining that they got the car before we knew.

      • TigerAce@lemmy.dbzer0.com
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        1 month ago

        For as long as Musk has been in the picture, he has been a walking red flag inferno. “I bought it before he went crazy!” Dude, it has been so clear from the beginning he’s crazy, you’re just ignorant AF.

        People are so stupid. Even when I told them he is crazy they try to defend the guy. Only now they come with these dumb bumper stickers as they cannot find ways to defend him anymore, so they try to cover their ass with a fucking sticker.

  • LuxSpark@lemmy.cafe
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    1 month ago

    Just his politics? Not his holistically shitty personally, face, body, vibe and …aura?

    • TheFogan@programming.dev
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      1 month ago

      I mean… I don’t know shit about any other car manufacturers. If I were in the market for an EV, and the specs on a specific car sound best for my needs, and you tell me "Did you know the CEO of that car company, has a terrible personality, face, vibe and aura… I’d probably still buy the car.

      If you tell me the CEO of that company did a sig heil, created a group to slash pediatric cancer research, helped get the orange cheeto elected, supports the US republican party and the far right german party, constantly tweets and agrees with great replacement theory posts…

      Then yeah I’m not buying that car.

          • scintilla@crust.piefed.social
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            1 month ago

            I feel like it shouldn’t have to be repeated so often but if you’re going to do drugs: DO NOT MIX THEM. That includes alcohol and whatever else you want to do, even fucking weed. Just don’t mix shit.

          • Instigate@aussie.zone
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            Musk is a piece of shit nazi whose public opinions are actively harming his companies, but let’s not get all puritanical about the use of drugs. Plenty of people use the drugs you’ve listed (and many more) and aren’t hateful fuckwads.

    • skisnow@lemmy.ca
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      Sadly if you spend any time on LinkedIn, most management types still look up to him as a role model.

      • SaveTheTuaHawk@lemmy.ca
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        1 month ago

        they believe everything he says, and they tell each other how awesome he is…because… they did some bullshit business degree and have no clue how anything in STEM works.

    • Tollana1234567@lemmy.today
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      1 month ago

      ketamine king, you can order ketamine on the TAP from elons blood. enough ketamine in his system to knock out an small elephant.

  • salacious_coaster@infosec.pub
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    1 month ago

    Meanwhile, in the land that was previously populated mostly by lifted, coal-rolling diesel trucks with “Prius Repellant” decals, Teslas are now everywhere shortly after February 2025 for some fucking reason.

  • CharlesDarwin@lemmy.world
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    1 month ago

    I get it for those that were stuck in a loan, etc…totally understandable. But yeah, I have no idea why someone would buy his cars knowing what we all know now.

    Unless they support Nazis.

    I was pricing various solar setups and quite a few options involved the Tesla name. I just cannot imagine putting that on my house, which is likely to be something I hang onto even longer than a car…