The gold thing about all this is that its not big and not mainstream. Leaving big tech means also creating a different way oft using the Internet. In the glorious days you could find a weird corner full of weirdous just like you without anyone trashing the hole thing with their hate for your weird little interest. (Wie also had some unchecked childporn, so we need to find a way to not allow stuff like that without tracking every step of everybody else)

“How can we make [good but small thing] bigger, more mainstream?”

Famous last words of every good thing.

I see two reasons why it’s ultimately not possible to recreate conventional social media success via Fediverse.

1. Some services are taylored to the needs of already-famous people who will tend towards bigger platforms to maximize reach and drag followers along (e.g. what Twitter used to be)
2. You can’t make a buck by cranking out content here. The possibility to make a living off your posting draws the most prolific posters to becoming professional creators for big platforms. You can’t really do that on Fedi unless you already have a dedicated donor base.

That said, I don’t think making more fedi things is pointless. But they are probably going to be smaller things, niche or local, particular to the interests of a couple fellas, points of human connection.

Make Peertube a home for a topic.

Chose a topic and try to get permission from as many youtubers from that topic to reupload their newest videos. Use an account for each youtuber so that they can take over once they see the value in it.

Improve the Fediverse integration. It’s not easy to search peertube videos on Lemmy.